Location: Wain Homes South West
Reports to: Sales Director
Hours: Full-time, Permanent
We are proud to be one of the UK’s leading privately owned housebuilders, head quartered in Warrington, Cheshire. We operate four regional businesses with offices in Warrington, Exeter, Bristol, and Solihull.
Our Values and Culture are at the heart of our business and centres on our most valued assets – our people and our customers.
As the regional Sales & Marketing Coordinator, you will be confident and self-motivated, and a key member of the customer focused Sales team in our South West region.
Reporting to the Sales Director, you will be responsible for the day-to-day coordination of the marketing and advertising of the company’s developments locally.
We are looking for a team player who can embrace and role model our company values being One Wain, Everyone Counts, Take Pride, Rise To The Challenge and Keep It Real.
Our ideal candidate will have previous experience in the same or a similar role and thrive working in a busy and fast-paced environment.
You will be expected to:
Daily/Weekly (where appropriate)
· Ensuring that all website and third-party portal information and content are kept up to date at all times (including Estate Agents).
· Coordinate regional Social Media with Group, creating engaging web, social and digital content, approving any artwork/marketing collateral that comes in and also acting as a Social Media lead for the region.
· Analyse the performance of the web pages & individual marketing campaigns – recommend improvements as part of the planning process.
· Deal with any sales enquiries (phone or e-mail) that come into Head Office.
· Issuing Price Lists and any work associated with these.
· Brief and liaise with external agencies.
· Maintain the COINS customer database and leads, ensuring correct details are being input.
· Be responsible for producing lead management reports (including Estate Agent referrals).
· Ensure GDPR compliance is followed by implementing best practice guides and policies for GDPR including an audit on weekly site visits.
· Deliver brand consistency across all channels using best practice guides.
· Support Sales Managers with processes, all best practice guides and brand consistency.
· Attend weekly site visits to help support performance.
Monthly
· Be responsible for Regional PR, a minimum of one piece per month, supporting the Strategic Marketing Plan. This should be part of our ongoing Community engagement including sponsorship, local publications, charities etc.
· Be an active member of the Wellbeing Committee with responsibility for marketing activities/PR associated with the group,
· Be responsible for organising the regional ‘Helping Hands’ events in our local areas.
· Attend Group & regional monthly Marketing meetings, issuing minutes and amended proposed plans.
· Collate the Monthly Board Report.
· Create a monthly report for the Sales Director which monitors advertising budgets, including SEO Spend, RM/Other portals, Estate Agent referrals.
· Maintain competitor information.
Quarterly
· Work alongside the Regional Sales Director, Group Head of Marketing and Sales Manager/s to implement and maintain a three-month rolling Regional Marketing Plan, identifying marketing campaigns for all developments.
· Coordinate and compile a quarterly Regional Newsletter.
Adhoc (ongoing/when required)
· Arrange for regional Housetypes CGI’s, Floorplans, website copy, brochures, Matterports etc to be produced and maintained, working closely with the Technical and Sales departments.
· Maintain our photography and image library.
· Coordinate and distribute tactical database e-mails and other tactical marketing activity aimed at generating and nurturing sales leads.
· Attend Development handover meetings from Land, and be responsible for elements of site set up, in addition to the marketing, including naming, coming soon signage, site signage and Sales Offices.
· Establish and maintain AA signage & off-road directional signage (including records).
· Manage our physical stock of marketing collateral including, but not limited to, signage, flags, brochureware (from marketing material right through the Customer Journey).
· Assist the Regional Sales Director with market research for Land appraisals and other tasks given.
· Assist the Regional Sales Director/Sales Manager/s with administration regarding Part Exchange properties and the marketing of these.
· Assist with holiday cover for other members of the Sales Team.
Desirable skills and experience:
· Knowledge of marketing and/or experience of this in house building (campaigns, portals, local Estate Agents) would be hugely beneficial.
· Knowledge of COINS and/or experience of this would be an advantage.
- Proficient IT skills along with a good working knowledge of Microsoft Office (Word, Excel and Outlook) and the ability to adapt to new systems.
- Excellent organisational and administration skills.
- Ability to self-motivate and work on own initiative. as well as part of a team.
- Work effectively to deadlines and competently work on multiple tasks simultaneously.
· Reliable with a proactive, personable, hands-on and positive approach
· To be able to build and develop good relationships with colleagues (including from other departments), customers, Sub-Contractors and other Stakeholders.
- Good interpersonal skills with a team-spirited approach.
- Willing to be flexible in respect of day-to-day duties and days worked as the role may require occasional weekend work (days off would be given in lieu).
- Previous experience in the house building industry is preferred.
· Full UK Driving licence.
· The ability to embrace and role model our company values – One Wain, Rise to the Challenge, Keep it Real, Everyone Counts, and Take Pride.
The benefit package for this role includes:
- Competitive Salary
- Car allowance
- Annual Bonus Scheme
- 24 days holiday (increasing by 1 day after 2 years of continuous service up to a maximum of 28 days)
- Pension scheme
- Perks Employee Discount Scheme
- Employee Assistance Programme, WeCare
- Annual Volunteering Day
For more information on the role and to apply, please get in touch by emailing your CV and covering letter to careers@wainhomes.co.uk
Please note that we may close the recruitment process and remove this advertisement once we have received sufficient applications and suitable candidates are identified. If you would like to apply, we encourage you to do so as soon as possible.
Inclusion and Diversity are paramount to us here at Wain Homes. All our applicants and colleagues are treated fairly and respectfully, regardless of any protected characteristic/s. If you require assistance with regards to reasonable adjustments during your application process with us, please do not hesitate to contact us - we are always happy to help.